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Posted on May 19, 2015 by mtob
3 Ways to Make Your Custom Food Service Packaging More Memorable
Anybody who has ever worked in a bakery or restaurant knows it takes more than great food to be successful. There is a lot of competition out there, and a small bakery or cafe needs to be able to stand out in more ways than one. Having a superior product is important of course, but so is having memorable packaging. The right bread bags, cookie bags and other baked goods packaging can help even the smallest bakeries attract new customers and stand out from the competition.
Coming up with an attractive design for your to-go containers is ultimately up to you. As long as the containers are functional, you can add practically any design you wish. However, there are some tips and tricks that you might find useful if you really want your business to stand out. Here are just a few to keep in mind.
Keep It Simple Yet Attractive
The most important function of any food container (aside from being able to hold the food, of course) is to be able to advertise your business. Any logo or slogan you come up with should be eye-catching and attractive. At the same time, it needs to be kept simple; someone should know exactly what you are selling with a quick glance at your packaging.
Design Your Packaging with Function in Mind
Baked goods packaging doesn’t need to be very elaborate to be eye-catching. A box of cookies should be easy to carry and easy to open, yet it should also be able to keep any baked goods the customer has fresh until they reach their destination. Design a memorable logo and use plenty of bright colors, but, above all else, remember that to-go containers should be able to carry food with little trouble.
Put Your Business’s Contact Information on the Container
One great way to attract customers and ensure repeat business is to put your eatery’s contact information on your packaging. Smaller bread bags and cookie bags will at the very least have room for a phone number, while larger to-go containers may have room for a little more information. Some take-out restaurants have gotten away with putting a small menu on their packaging, but that may be too much information to put on a take-out container. Remember that you also want to keep your packing attractive; a long list of menu items and prices might take away from that.
These are just a few things to keep in mind as you design your eatery’s to-go packaging. You can be as creative as you want during the design process, but remember that your packaging should be easy to understand, eye-catching and functional.
One sure way to help your business stand out from the competition is to create custom to-go containers and cake boxes with help from the food service packaging experts at MrTakeOutBags.com. At MrTakeOutBags.com, we understand the importance of impression when it comes to your food service business. That is why we take the time to customize our to-go containers that are designed to show off your brand and your product. Browse our custom product gallery, and discover how MrTakeOutBags.com can create custom food packaging solutions suited to your brand!
Tags: custom packaging