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Posted on April 28, 2015 by mtob
5 Tips to Get Your Culinary Business Started
Congratulations—you have a passion for culinary arts and have decided to launch your own catering business! Success will require a lot of hard work and persistence, making the tips below are an excellent place to begin.
Identify Your Area of Expertise
Even if you are able to offer a little bit of everything, it is essential to identify 1 or 2 areas of expertise. This could be a type of food—such as Italian, a style of cooking—such as vegan or genre of foods—such as desserts.
Make Your Food Look As Mouthwatering As It Tastes—For Events Both Large And Small
To successfully launch a new catering business, you must possess more than the culinary skills required to make your food taste exceptional—but the artistic ability to make your food look as mouthwatering as it tastes. This is more challenging to achieve when catering, which is why it is essential to find to go containers that allow your food to maintain its quality, taste and appearance—and arrive to your destination ready to plate or serve.
Network With The Right People
Networking is the key to success for any startup, but as a caterer you must network with the appropriate people. Look for opportunities to network with party and event planners, wedding planners, and individuals who enjoy the food niche you specialize in. When networking remember that you must also have something to offer that is of benefit to those you are networking with. Some suggestions are to offer a discount on the first event you cater for them, drop off free samples of your food in take-out containers to their place of business—and of course refer your clients to the professionals you meet.
Market With Lots Of Quality Photos
As a catering professional, images are a must when it comes to all of your online and off-line marketing. While you are likely to invest a large amount of time creating an enticing title for each dish, and descriptive text associated with your most popular menu options—don’t underestimate the importance of a high quality image. Images truly speak a thousand words, and an image can land a sale—even before your prospect reads the description.
Brand Your Take Out Containers
If you provide catering services where you drop off food items for a gourmet dinner for two, or a romantic picnic in the park, make sure that your to-go containers are not only functional—but that they are personalized to further brand your business.
Using the tips above can help get your catering business started off on the right foot. Make sure your food’s presentation is on point with help from MrTakeOutBags.com. Offering custom branded to-go containers, boxes and plastic ware, MrTakeOutBags.com can help develop an identity for your catering business and set you apart from the competition. For an extensive selection guaranteed to meet all of your food service packaging needs, visit MrTakeOutBags.com today!