{"id":1174,"date":"2018-04-30T20:59:43","date_gmt":"2018-04-30T20:59:43","guid":{"rendered":"http:\/\/www.mrtakeoutbags.com\/blog\/?p=1174"},"modified":"2020-10-30T17:17:19","modified_gmt":"2020-10-30T17:17:19","slug":"customizing-collectibles-locals-tourists","status":"publish","type":"post","link":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/","title":{"rendered":"Customizing Collectibles for Locals and Tourists"},"content":{"rendered":"<p>Located in Cocoa Beach, Florida is a very distinct caf\u00e9. <a href=\"http:\/\/www.juicenjavacafe.com\/\">Juice N Java<\/a> is a place you can pop in for a coffee and a sandwich, or to catch a local band&#8217;s set. Its unique flair and friendly staff make it a favorite among natives as well as the town&#8217;s many visitors. It&#8217;s that intersection of loyalty and curiosity that helps the caf\u00e9 thrive. It&#8217;s no wonder, then, that there would be a lot of focus on custom branding.<\/p>\n<p>Jenny Pruett, along with her husband, own Juice N Java. Pruett told us about how she ended up with some of the most noticeable coffee cups around.<\/p>\n<p>&#8220;We used to use a plain cup and a printed sleeve, but our vendor could no longer supply them,&#8221; she says. &#8220;When I spoke with [MrTakeOutBags Packaging Advisor] Evelyn, she sent me some samples of new cups. I thought it was cool that I could do a full color print with these. I could do whatever I wanted!&#8221;<\/p>\n<h2><strong>Bold Design<\/strong><\/h2>\n<p>&#8220;I&#8217;m good friends with Rick Piper, the artist who does all our graphic work and the flyers for the shows that we have here,&#8221; explains Pruett. &#8220;I thought we&#8217;d just do a black cup with a logo on it, but he suggested we do something much cooler since we had the ability to do whatever we wanted with these cups.&#8221;<\/p>\n<p>The result was three different, eye-catching designs. One for each size coffee cup used in the caf\u00e9. &#8220;Why not mix it up?&#8221; Pruett asks. &#8220;People can pick out which one they like the best &#8211; even collect them.&#8221; She also hints at the possibility of a holiday-themed cup later in the year.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1176\" src=\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-and-bowl.jpg\" alt=\"\" width=\"472\" height=\"590\" srcset=\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-and-bowl.jpg 472w, https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-and-bowl-240x300.jpg 240w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<h2><strong>Unified Branding<\/strong><\/h2>\n<p>The stylish marketing doesn&#8217;t stop at coffee cups. The Juice N Java logo is also hot-stamped on their paper sandwich bags, and printed on their wax paper basket liners. All of which creates a cohesive brand.<\/p>\n<p>&#8220;We brand a lot of merchandise,&#8221; says Pruett. &#8220;Shirts, hats, mugs, tumblers, key chains &#8211; even hot sauce. My husband and I always wanted to franchise we just haven&#8217;t done it yet. We&#8217;ve put a lot of effort into the brand and generating brand recognition.&#8221;<\/p>\n<p>Clearly it&#8217;s working. &#8220;We have great local support here, but it&#8217;s also a tourist destination. So we get tourists who make sure to pick up some merch while they&#8217;re visiting,&#8221; Pruett explains.<\/p>\n<p>Next time you&#8217;re in Cocoa Beach, be sure to grab a latte and pick up some memorabilia while you&#8217;re there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Located in Cocoa Beach, Florida is a very distinct caf\u00e9. Juice N Java is a place you can pop in for a coffee and a sandwich, or to catch a local band&#8217;s set. Its unique flair and friendly staff make it a favorite among natives as well as the town&#8217;s many visitors. It&#8217;s that intersection<\/p>\n","protected":false},"author":1,"featured_media":1175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customizing Collectibles for Locals and Tourists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customizing Collectibles for Locals and Tourists\" \/>\n<meta property=\"og:description\" content=\"Located in Cocoa Beach, Florida is a very distinct caf\u00e9. Juice N Java is a place you can pop in for a coffee and a sandwich, or to catch a local band&#8217;s set. Its unique flair and friendly staff make it a favorite among natives as well as the town&#8217;s many visitors. It&#8217;s that intersection\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\" \/>\n<meta property=\"og:site_name\" content=\"MrTakeOutBags.com Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MrTakeOutBags\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-30T20:59:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T17:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"477\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jesse Harster\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jesse Harster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\"},\"author\":{\"name\":\"Jesse Harster\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/95077af38d775139fb502e362b59080c\"},\"headline\":\"Customizing Collectibles for Locals and Tourists\",\"datePublished\":\"2018-04-30T20:59:43+00:00\",\"dateModified\":\"2020-10-30T17:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\",\"name\":\"Customizing Collectibles for Locals and Tourists\",\"isPartOf\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg\",\"datePublished\":\"2018-04-30T20:59:43+00:00\",\"dateModified\":\"2020-10-30T17:17:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg\",\"contentUrl\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg\",\"width\":477,\"height\":591},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mrtakeoutbags.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customizing Collectibles for Locals and Tourists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#website\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/\",\"name\":\"MrTakeOutBags.com Blog\",\"description\":\"News and articles covering packaging for restaurants, takeout, catering and most foodservice applications.\",\"publisher\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mrtakeoutbags.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#organization\",\"name\":\"MrTakeOutBags.com Blog\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2020\/01\/mtob-wp-logo-original.png\",\"contentUrl\":\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2020\/01\/mtob-wp-logo-original.png\",\"width\":495,\"height\":162,\"caption\":\"MrTakeOutBags.com Blog\"},\"image\":{\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MrTakeOutBags\",\"https:\/\/www.instagram.com\/mrtakeoutbags\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/95077af38d775139fb502e362b59080c\",\"name\":\"Jesse Harster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5cba7d546df3ddd390c021dd849671cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5cba7d546df3ddd390c021dd849671cd?s=96&d=mm&r=g\",\"caption\":\"Jesse Harster\"},\"description\":\"With over 13 years of experience in Foodservice Packaging Marketing and Commerce, Jesse brings deep expertise in custom packaging design, product testing, and content creation. Passionate about helping food and beverage businesses elevate their brand through packaging, Jesse has worked extensively on editing, designing, and photographing foodservice packaging solutions.\",\"sameAs\":[\"https:\/\/www.mrtakeoutbags.com\"],\"jobTitle\":\"VP Digital Strategy\",\"worksFor\":\"MrTakeOutBags.com\",\"url\":\"https:\/\/www.mrtakeoutbags.com\/blog\/author\/mtob\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customizing Collectibles for Locals and Tourists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/","og_locale":"en_US","og_type":"article","og_title":"Customizing Collectibles for Locals and Tourists","og_description":"Located in Cocoa Beach, Florida is a very distinct caf\u00e9. Juice N Java is a place you can pop in for a coffee and a sandwich, or to catch a local band&#8217;s set. Its unique flair and friendly staff make it a favorite among natives as well as the town&#8217;s many visitors. It&#8217;s that intersection","og_url":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/","og_site_name":"MrTakeOutBags.com Blog","article_publisher":"https:\/\/www.facebook.com\/MrTakeOutBags","article_published_time":"2018-04-30T20:59:43+00:00","article_modified_time":"2020-10-30T17:17:19+00:00","og_image":[{"width":477,"height":591,"url":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg","type":"image\/jpeg"}],"author":"Jesse Harster","twitter_misc":{"Written by":"Jesse Harster","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#article","isPartOf":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/"},"author":{"name":"Jesse Harster","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/95077af38d775139fb502e362b59080c"},"headline":"Customizing Collectibles for Locals and Tourists","datePublished":"2018-04-30T20:59:43+00:00","dateModified":"2020-10-30T17:17:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/"},"wordCount":433,"publisher":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg","articleSection":["Branding"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/","url":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/","name":"Customizing Collectibles for Locals and Tourists","isPartOf":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage"},"image":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg","datePublished":"2018-04-30T20:59:43+00:00","dateModified":"2020-10-30T17:17:19+00:00","breadcrumb":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#primaryimage","url":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg","contentUrl":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2018\/04\/juice-n-java-cup-photo.jpg","width":477,"height":591},{"@type":"BreadcrumbList","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/customizing-collectibles-locals-tourists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mrtakeoutbags.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Customizing Collectibles for Locals and Tourists"}]},{"@type":"WebSite","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#website","url":"https:\/\/www.mrtakeoutbags.com\/blog\/","name":"MrTakeOutBags.com Blog","description":"News and articles covering packaging for restaurants, takeout, catering and most foodservice applications.","publisher":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mrtakeoutbags.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#organization","name":"MrTakeOutBags.com Blog","url":"https:\/\/www.mrtakeoutbags.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2020\/01\/mtob-wp-logo-original.png","contentUrl":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2020\/01\/mtob-wp-logo-original.png","width":495,"height":162,"caption":"MrTakeOutBags.com Blog"},"image":{"@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MrTakeOutBags","https:\/\/www.instagram.com\/mrtakeoutbags\/"]},{"@type":"Person","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/95077af38d775139fb502e362b59080c","name":"Jesse Harster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mrtakeoutbags.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cba7d546df3ddd390c021dd849671cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cba7d546df3ddd390c021dd849671cd?s=96&d=mm&r=g","caption":"Jesse Harster"},"description":"With over 13 years of experience in Foodservice Packaging Marketing and Commerce, Jesse brings deep expertise in custom packaging design, product testing, and content creation. Passionate about helping food and beverage businesses elevate their brand through packaging, Jesse has worked extensively on editing, designing, and photographing foodservice packaging solutions.","sameAs":["https:\/\/www.mrtakeoutbags.com"],"jobTitle":"VP Digital Strategy","worksFor":"MrTakeOutBags.com","url":"https:\/\/www.mrtakeoutbags.com\/blog\/author\/mtob\/"}]}},"yoast_meta":{"yoast_wpseo_title":"","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":""},"_links":{"self":[{"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/posts\/1174"}],"collection":[{"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":1,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1177,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mrtakeoutbags.com\/blog\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}