{"id":121,"date":"2015-07-31T18:26:47","date_gmt":"2015-07-31T18:26:47","guid":{"rendered":"http:\/\/www.mrtakeoutbags.com\/blog\/?p=121"},"modified":"2024-10-08T16:31:24","modified_gmt":"2024-10-08T21:31:24","slug":"how-3-savvy-businesses-are-putting-a-spin-on-custom-packaging","status":"publish","type":"post","link":"https:\/\/www.mrtakeoutbags.com\/blog\/how-3-savvy-businesses-are-putting-a-spin-on-custom-packaging\/","title":{"rendered":"How 3 Savvy Businesses Are Putting a Spin on Custom Packaging"},"content":{"rendered":"

Sure, we all know that Custom Packaging and Branding your business is important, right?<\/p>\n

Nothing new there.<\/p>\n

But, today I wanted to share with you 3 awesome ways a few of our customers are putting a spin on custom packaging<\/a> to help differentiate their businesses and drive sales.<\/p>\n

So, outside of putting your logo, company name and contact info on your packaging…<\/p>\n

What else can you do?<\/strong><\/p>\n

How else can you leverage your custom printed packaging?<\/strong><\/p>\n

Great questions. Glad you asked.<\/p>\n

1. The “Bounceback”<\/strong><\/h2>\n

So, if you’re not familiar, a bounceback is an offer or discount you give a customer after they’ve bought from you in order to entice them to come back, or “bounce back”.<\/p>\n

And here’s the thing… they work fantastically.<\/p>\n

Here’s how Walnut Grill is doing this RIGHT ON THEIR BAGS<\/strong>…<\/p>\n

\"Custom<\/a>
Use custom printing to include an offer or promotion on your packaging<\/figcaption><\/figure>\n

These bouncebacks can be just a straight offer to get people to come back…<\/p>\n

Or, you might want to increase traffic and sales on certain days or times of the week. In that case, you would gear the offer to only being redeemable then.<\/p>\n

2. The “Cross Promotion”<\/strong><\/h2>\n

This is great if you have multiple locations or have two or more businesses. Why keep your budding empire a secret?<\/p>\n

Let customers of your one business know about your other locations or\u00a0 businesses. Work smarter and LEVERAGE<\/strong> your customer bases off of each other… growing both.<\/p>\n

This is just smart marketing.<\/p>\n

\"cross<\/a>
Use multiple-logos to cross promote<\/figcaption><\/figure>\n
\"Black<\/a>
Two well placed logos can help cross promote each other.<\/figcaption><\/figure>\n

But what if you have only one business? Can you still apply this idea?<\/p>\n

Absolutely. But you have to be a little more creative. Perhaps there’s another business in town that doesn’t directly compete with yours.<\/p>\n

What if you two formed an alliance and using the same bag, cross promoted each other? Some might call that a “WIN-WIN<\/strong>.”<\/p>\n

3. The “Exclusivity Principle”<\/strong><\/h2>\n

Status. We all want it.<\/p>\n

If it wasn’t for status… brands like Mercedes and Rolex WOULDN’T<\/strong> exist.<\/p>\n

Let’s face it, functionally speaking, a Yugo or Timex gets the job done, right?<\/p>\n

\"yugo\"<\/a>
It gets the job done, but doesn’t look great doing it<\/figcaption><\/figure>\n

So, outside of just hiking up your prices… how do you apply exclusivity to your packaging itself?<\/p>\n

Well, here’s what another one of our clients does…<\/p>\n

\"Exclusive<\/a>
More expensive purchases get more expensive bags<\/figcaption><\/figure>\n

So, here’s the deal with Femi.<\/p>\n

When you shop at this boutique clothing store and spend less than $200, your items are put into the white bag.<\/p>\n

However, when you spend over $200, you’re UPGRADED<\/strong> to the higher-status black bag. So, when you’re checking out and then walking around with your dapper black bag, other people now know that you’re a “baller.”<\/p>\n

Status achieved.<\/p>\n

So, those are three super cool ideas I’ve seen recently how our clients are leveraging their custom packaging to do more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sure, we all know that Custom Packaging and Branding your business is important, right? Nothing new there. But, today I wanted to share with you 3 awesome ways a few of our customers are putting a spin on custom packaging to help differentiate their businesses and drive sales. 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