Packaging is a great opportunity to remind your customers and a lot of other folks about your company, product, or service. Putting your name and info on your packaging gives you a chance to share a message. If you\u2019re not putting your brand on your packaging, then you\u2019re missing out on chances to spread your word every single day.<\/p>\n
A long-time customer shared a story with us. His home goods store sold bulky products that required some pretty big bags. Those bags were a great place for some BIG branding. It was as if each customer who walked out of his store and down the street with one of those large custom bags was carrying a billboard with his store\u2019s name prominently displayed as a reminder to every passer-by.<\/p>\n
But the funny part was that he got an extra kick when pulling out of his home\u2019s driveway in the morning. While driving down his street on garbage day he noticed something. Up and down the street he saw his store\u2019s name plastered on bags full of garbage. He tried not to be proud that his bags were full of trash and in the junk pile. But his store\u2019s name was still out for everyone to see, reminding them of his store, and showing just how many people were shopping there on a regular basis.<\/p>\n
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What are some other ways that re-use of your packaging serves as an ongoing reminder message? Well, if you use nice shopping bags with your logo on them, people are likely to carry their lunch to work in them. Then everyone in the lunchroom will see your logo. It\u2019s like a roaming testimonial. Maybe they carry their dress shoes to the office in your bag. Everyone on the street, bus, train, or in the hallway will see your message.<\/p>\n
What if you put your restaurant\u2019s name on a plastic carry out container? First of all, every time a customer opens their fridge, they\u2019ll see your message. If they pack their lunch for work, there\u2019s a good chance that coworkers are going to be exposed to your logo. And, if your customers store \u201cknick knacks\u201d in your plastic carry out container, then they might decide that they need to stop by your restaurant the next time they’re looking for a spare button, or a thumb tack. You\u2019ve just placed your very own subliminal suggestion.<\/p>\n
A box, bag, or takeout container with your name on it is a chance for you to get your brand out there for years beyond the brief time when other media will come, go, and be forgotten. Don\u2019t miss out.<\/p>\n
Have a story about your custom packaging that’s worth a share? We’d love to hear it!<\/p>\n
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