{"id":855,"date":"2017-06-19T17:41:17","date_gmt":"2017-06-19T17:41:17","guid":{"rendered":"http:\/\/www.mrtakeoutbags.com\/blog\/?p=855"},"modified":"2020-10-30T17:17:30","modified_gmt":"2020-10-30T17:17:30","slug":"bag-reflects-brand-fuku","status":"publish","type":"post","link":"https:\/\/www.mrtakeoutbags.com\/blog\/bag-reflects-brand-fuku\/","title":{"rendered":"How to Make a Takeout Bag that Reflects Your Brand &#8211; Fuku"},"content":{"rendered":"<p>Pic: Fuku Custom Takeout Bag<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-856\" src=\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2017\/06\/fuku-bag.png\" alt=\"fuku bag\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2017\/06\/fuku-bag.png 1000w, https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2017\/06\/fuku-bag-150x150.png 150w, https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2017\/06\/fuku-bag-300x300.png 300w, https:\/\/www.mrtakeoutbags.com\/blog\/wp-content\/uploads\/2017\/06\/fuku-bag-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Fuku Arrives<\/h2>\n<p><span style=\"font-weight: 400;\">In 2004, renowned chef David Chang opened Momofuku Noodle Bar <\/span><span style=\"font-weight: 400;\">in New York. And that was just <\/span><span style=\"font-weight: 400;\">the beginning. From <\/span><span style=\"font-weight: 400;\">that beginning<\/span><span style=\"font-weight: 400;\"> stemmed <\/span><span style=\"font-weight: 400;\">several<\/span><span style=\"font-weight: 400;\"> variations like <\/span><span style=\"font-weight: 400;\">Momofuku Ss\u00e4m Bar, Momofuku Ko, and the bakery, Momofuku Milk Bar<\/span><span style=\"font-weight: 400;\">. In 2015 (rising from his former successes) came a fried chicken concept named Fuku. So when we were given the opportunity to work on a logoed takeout bag for Fuku, needless to say we were very excited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this project, one of our senior Packaging Advisors worked closely with Brendan Newell, Designer for Momofuku. His job was to dream up a look that was reflective of the famous <\/span><span style=\"font-weight: 400;\">brand. Our <\/span><span style=\"font-weight: 400;\">job was to help him make it a reality.<\/span><\/p>\n<h2>Making Local Impact<\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;The impetus behind this project was to drive the brand impact in the local area,&#8221; says Newell. He explains that Fuku opened in a neighborhood where they did not yet have a lot of presence, so Newell and company had to help drum some up. &#8220;The idea is that people will be walking from the storefront to their home or office, and the bag design will help gain exposure. When people see it on the street, they become interested,&#8221; says Newell. And trust us, this bag&#8217;s design is nothing if not intriguing.<\/span><\/p>\n<h2>Paying Homage<\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;The design is mostly our logo wrapped around the sides of the bag,&#8221; he explains. &#8220;Conceptually, the intent was to mirror the flagship item of Fuku &#8211; a fried chicken sandwich. When the first location opened, the chicken was way bigger than the bun and it was a distinguishing element, a defining factor. So this design is an homage to that,&#8221; says Newell. &#8220;It cannot be <\/span><span style=\"font-weight: 400;\">contained<\/span><span style=\"font-weight: 400;\"> by the face of the bag.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the overflowing logo, the brown bags feature a woodgrain pattern. &#8220;This location has a lot Baltic birch, so this was a reflection of that,&#8221; Newell says. &#8220;And the leaf is a call back to the peach in the original Fuku logo.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sort of collaboration with the customer from concept to finished product is ideal. The results of this team effort are obvious, because this bag shouts its message to everyone who passes by it on the street.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mrtakeoutbags.com\/product\/custom-packaging\/custom-shopping-bags.html\">Learn about Custom Carry Out Bags Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pic: Fuku Custom Takeout Bag Fuku Arrives In 2004, renowned chef David Chang opened Momofuku Noodle Bar in New York. And that was just the beginning. From that beginning stemmed several variations like Momofuku Ss\u00e4m Bar, Momofuku Ko, and the bakery, Momofuku Milk Bar. In 2015 (rising from his former successes) came a fried chicken<\/p>\n","protected":false},"author":1,"featured_media":860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[36,9,37,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make a Takeout Bag that Reflects Your Brand - Fuku<\/title>\n<meta name=\"description\" content=\"In 2015, chef David Chang opened Fuku in NYC. 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