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Posted on August 15, 2017 by mtob
The food photo: we’ve all seen them parading down our news feeds, making mouths water and stomachs growl. We tend to share these posts because eating is a communal thing, and what bigger community to share with than the world of social media?
A report from Omnicore shows that there are currently 700 million active Instagram accounts, and 400 million active daily users. That’s a whole lot of audience to get in front of.
In addition to selfies and sunsets, pictures of food are among the most popular focal points for users. Need more proof? Instagram’s busiest day is Thanksgiving. And the most popular food photographed is pizza.
Instagram Thanksgiving Posts
Over on Pinterest food is the most popular topic. The online marketing site Rocket Post claims that “While the average social shopper spends an average of $60 when coming from Facebook, she spends $140 when coming from Pinterest.”
It’s no surprise that restaurants, food trucks, bakeries, and delis are using social media to boost brand awareness. Each photo a customer posts is a marketing opportunity. While hashtags and geotagging help, you can’t always rely on the customers to divulge just where that gourmet donut came from.
As a business owner you really want customers to share that info with followers. According to a study conducted by Social Chorus of 400 millennials surveyed, 98% of them said that they are more likely to engage with a post from a friend rather than a brand’s post. Those are the same millennials that will have more buying power than other generations by 2017.
That’s what makes custom sandwich wraps and basket liners so significant. Consider a photo of your restaurant’s most popular menu item. Now picture it resting on custom tissue paper that boasts your company’s logo. Sometimes the most successful marketing comes from one happy customer snapping a shot of her favorite meal.
custom food tissue paper
If you’re thinking it’s time to up the ante on your brand marketing, consider the power of customized tissue or one of our stock print designs. Or even just a solid color waxed tissue to spice up your culinary creations. If you want to learn more about the various paper weight options, or if you want to chat further about how this style of branding, give us a call at 888-321-2248.