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Posted on November 11, 2015 by mtob
The food photo: we’ve all seen them parading down our news feeds, making mouths water and stomachs growl. We tend to share these posts because eating is a communal thing, and what bigger community to share with than the world of social media?
Earlier this year Instagram welcomed its 400 millionth friend to the social network party. In addition to selfies and sunsets, pictures of food are among the most popular focal points for users. Need more proof? Instagram’s busiest day is Thanksgiving.
Instagram Thanksgiving Posts
Over on Pinterest food is the most popular topic. The online marketing site Rocket Post claims that “While the average social shopper spends an average of $60 when coming from Facebook, she spends $140 when coming from Pinterest.”
It’s no surprise that restaurants, food trucks, bakeries, and delis are using social media to boost brand awareness. Each photo a customer posts of a juicy burger or cheesy pizza is a marketing opportunity. While hashtags and geotagging help, you can’t always rely on the customers to divulge just where that gourmet donut came from.
As a business owner you really, really want customers to share that info with followers. According to a study conducted by Social Chorus of 400 millennials surveyed, 98% of them said that they are more likely to engage with a post from a friend rather than a brand’s post. Those are the same millennials that will have more buying power than other generations by 2017.
That’s what makes custom sandwich wraps and basket liners so significant. Consider a photo of your restaurant’s most popular menu item. Now picture it surrounded by custom tissue paper that boasts your company’s distinct logo. Sometimes the most successful marketing comes from one happy customer snapping a shot of her favorite entrée.
Which custom tissue is right for you? There are four levels available:
Custom paper wraps can be printed with a scatter print, or they can be done with registered printing. Scattered printing allows extra freedom with a repeating pattern that varies by sheet. Registered printing means each sheet looks exactly the same. Both have a place in the industry, it’s up to you to decide which is better suited for your business.
If you’re thinking it’s time to up the ante on your brand marketing, consider the power of customized tissue or one of our stock print designs – or even just a solid color waxed tissue to spice up your culinary creations. If you want to give us a call and learn more about the various paper weight options, or if you want to chat further about how this style of branding can propel your business, give us a call at 888-321-2248.