Located in Cocoa Beach, Florida is a very distinct café. Juice N Java is a place you can pop in for a coffee and a sandwich, or to catch a local band’s set. Its unique flair and friendly staff make it a favorite among natives as well as the town’s many visitors. It’s that intersection of loyalty and curiosity that helps the café thrive. It’s no wonder, then, that there would be a lot of focus on custom branding.
Jenny Pruett, along with her husband, own Juice N Java. Pruett told us about how she ended up with some of the most noticeable coffee cups around.
“We used to use a plain cup and a printed sleeve, but our vendor could no longer supply them,” she says. “When I spoke with [MrTakeOutBags Packaging Advisor] Evelyn, she sent me some samples of new cups. I thought it was cool that I could do a full color print with these. I could do whatever I wanted!”
“I’m good friends with Rick Piper, the artist who does all our graphic work and the flyers for the shows that we have here,” explains Pruett. “I thought we’d just do a black cup with a logo on it, but he suggested we do something much cooler since we had the ability to do whatever we wanted with these cups.”
The result was three different, eye-catching designs. One for each size coffee cup used in the café. “Why not mix it up?” Pruett asks. “People can pick out which one they like the best – even collect them.” She also hints at the possibility of a holiday-themed cup later in the year.
The stylish marketing doesn’t stop at coffee cups. The Juice N Java logo is also hot-stamped on their paper sandwich bags, and printed on their wax paper basket liners. All of which creates a cohesive brand.
“We brand a lot of merchandise,” says Pruett. “Shirts, hats, mugs, tumblers, key chains – even hot sauce. My husband and I always wanted to franchise we just haven’t done it yet. We’ve put a lot of effort into the brand and generating brand recognition.”
Clearly it’s working. “We have great local support here, but it’s also a tourist destination. So we get tourists who make sure to pick up some merch while they’re visiting,” Pruett explains.
Next time you’re in Cocoa Beach, be sure to grab a latte and pick up some memorabilia while you’re there.