Problem

Big goals for printing, but no way to make it happen

It's something we run into a lot: people who have amazing ideas for printed packaging, yet they're hitting a brick wall when it comes to making it happen. Jenny Pruett, owner of Juice N Java in Coco Beach, came to us with just such problem. She knew she wanted to get her logo on her coffee cups, and she knew she wanted something eye-catching. Pruett was also determined to get all of this as a USA-made coffee cup sleeve. And that was her brick wall.

roadhouse diner marketing

Solution

Find a US-made option

We teamed with our US-based cup production team to offer Pruett something even better java jacket: a custom printed double wall coffee cup (in three sizes)! A full-wrap design allowed more room for design, which meant more opportunity to stand out from the competition. We could make it here in the states at a reasonable minimum.

roadhouse diner storefront

Results

A Carryout Item That Draws In New Customers

In the end, the Juice N Java owner decided to showcase the work of a local artist on her cups. She took it to the next level by putting a different print of his on each of the three sizes of cups. In turn, not only did people start noticing, they started coming in to order coffee and collect all three coffee cup designs. It also ties in with all of her other printed merchandise, like hats and shirts, to create a cohesive branded look.
Read our blog post about Jenny and the shop.

roadhouse diner result