Provides a professional image. A heightened image can be subliminally or overtly perceived from custom packaging.
Enhances brand awareness. Having your logo printed on anything - from disposable cups to take out bags - helps get your name in front of tons of potential customers. The more they see your brand, the more they remember you and your product.
Works as creative advertising. There are traditional ways to advertise, of course, but with personalized to go packaging you can get creative with your marketing dollars.
Helps expose your business features. It may seem like a simple takeout bag, but it can be used to advertise your hours of operation, additional locations, free delivery service, catering options - or anything else you may offer.
Increases the perceived value of your product. People make decisions on which business to patronize based on their perceptions, experiences or word of mouth, and packaging is certainly an element of everyone's perceptions.
What should I be branding?
Whether you own a bakery or a fast casual dining spot; whether you opt for paper or plastic, custom printed takeout bags are a must-have in the food service industry. These bags get the most exposure, are often reused, and help put your brand in front of new potential customers.
Personalized pastry bags and sandwich bags are another popular item. Printing these smaller paper bags is a great way to show off your professional look.
Don't forget that reusable tote bags can also be branded. Every time your customer uses the bag she is advertising your company.
LUNCH AND PASTRY BAGS
A paper lunch sack is a handy way to package takeout sandwiches, a burger and fries, tacos, or even a couple pastries. Also known as an SOS bag, it's a staple among fast casual restaurants, delis, and bakeries. Printed SOS bags bring an added level of professionalism to your takeout lunch, without breaking the bank.
The same can be said for small pastry and cookie bags. Improve your customer's experience by handing them their purchase in an expertly printed little bag.
We work with so many bakeries and they fully understand the power of a custom printed cupcake and bakery boxes. Even a simple design on the top of the box adds a level of professionalism.
Two other very popular items to custom print are takeout boxes and paper food containers. These are great for packaging leftovers from fine dining restaurants, or to package meals for local deliveries, or even for fast casual restaurants.
If you're more of a burger-and-fries kind of joint, then personalized clamshell burger boxes are perfect for you. Serving up full size family meals? Consider branded gable boxes for those orders.
Just imagine all your customers walking around town with YOUR logo printed on their double wall hot coffee cups. Or maybe they're keeping your custom printed clear plastic cold drink cups at their office desk throughout the morning - displaying your name to all their coworkers. Suddenly it's more than a disposable cup, it's a billboard.
If you're not sure where to start with your branding, try customized labels on for size. They can be slapped onto bags and boxes, or used to seal wrapped sandwiches. They're versatile, which means lots of bang for your buck.
Whether you're using it to line a basket or wrap a sandwich, branded food tissue is a smart and economic way to increase your brand recognition. Not to mention it's extremely practical for all those messy gastro pub orders.
WINE BOXES & BAGS
For those who work in wine, custom printed wine gift boxes and paper wine bags are the perfect way to show off your sophisticated style.