If you follow our Instagram, or if you like us on Facebook, then you’ve probably heard us talk about cohesive packaging before. But what exactly is that – and why is it such a game-changer for food industry business owners?
What it is
Quite simply, it’s packaging that has a consistent looking and feel across a variety of items. So for a fast food company, for example, it would mean French fry bags that match the look and feel of the burger wrapper, which match the look and feel of the soda cups and paper bags.
How it looks
There are two ways this can go. First, it could be using the same color scheme and graphic style across all printed items.
Another way to do it is to use the same logo and vary the color across each item.
Choosing the right one depends on several different factors, but at the end of the day it comes down to personal preference. What’s the best way to get customers to recognize your brand? Is it through the colors you use or is it your logo?
Why it matters
You want people to recognize your brand, right? If you have food or coffee going out your door, you want to make sure it’s properly branded. You’ve heard us say so many times that it’s like a walking billboard. Well, make sure all those little billboards sync up and make sense with your company’s aesthetic.
We like the way Ignite 2X puts it in a piece they wrote about brand awareness and packaging:
“Packaging is the only form of branding that you invite home.” It’s an opportunity for customers to bring a little piece of your shop home or to the office with them. Make sure that packaging feels it comes from your restaurant, rather than a generic, could-be-from-anywhere item.
Where to start
That’s easy – just give us a call! Our Packaging Advisors will spend some time with you to learn what you envision for your cohesive packaging. Since we offer a wide array of food service items (like hot cups, cold cups, deli wraps, takeout boxes, and napkins, to name a few) we can be your one-stop shop.
Get started today by calling 888-321-2248.