You may think that custom printing needs to have a lot of flashy colors in order to have an impact. Sure, a multicolor takeout bag, for example, may get noticed by some, but it’s not always the best route. Sometimes simple is best. And when it comes to custom branded food packaging, single color printing can be your best friend.
Impact
Think about it, how many colors is the Starbucks logo? How about Target’s logo? They are only one color and they are instantly recognizable. When you get too many colors involved with your logo, it can become difficult for people to really remember it or know it when they see it. When someone sees the Coca-Cola logo, they know immediately what brand it is. In fact, the marketing team at Coke may have influenced how we envision Santa Claus today.
Focus
Sticking with one color allows your customers to focus on what’s most important: the product behind the logo. Without the dizzying distractions of six different colors, people are able to focus on just the brand and what it means to them. Do you represent quality product? How about great customer service? These are the things that will come to mind when they are able to focus solely on your brand.
Price
This may come as no surprise, but in most cases printing one color is less expensive than printing multiple colors. Opting for one color is a great way to keep cost down while still investing in your brand. In fact, sticking with one color printing also allows for, in most cases, a lower minimum quantity to print. This allows you to test the waters with a small quantity order to see if it’s the right choice for you.
As we often say, printed packaging is like a walking billboard. Why dilute a striking logo with a variety of different colors when simplicity can have a bold effect. Still not sure? Give our Packaging Advisors a call to learn more. They can help you decide what type of printing, and on what item(s), is going to have the best overall effect on your business. Call today at 888-321-2248.
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