We spend a lot of time on this blog talking about food packaging and food trends. But we know that custom-printed packaging is just as beneficial in the retail world as it is in the restaurant industry. Trust us, we got our start in retail!
That’s why we were so excited to work with best friends Kristin and Amy on custom bags for their unique clothing line and shop, Evelyn Blu. Based in a 1969 Air Stream trailer, Evelyn Blu is designed to bring the shopping experience directly to the customer.
Small Space, Big Allure
“The trailer is a complete store,” says co-owner Kristin Sobrel. “There is a sitting area, two long racks of clothes, and two dressing rooms.” Sobrel explains that they team up with different restaurants around town, or cater to home parties. “It was important to us that we put our logo on the bags we use so that people know how to find us again,” she says.
They made sure that the look of the paper shopping bag reflected the look of the boho chic clothing line. “We love the relaxed look of the kraft paper,” says Sobrel. “It’s reminiscent of butcher paper and just has this homegrown feel to it that we couldn’t resist. It’s simple yet beautiful and looks like something that was hand-stamped. It goes with our style and helps us get our name out there.”
Evelyn Blu recently celebrated its first anniversary. We love having the opportunity to work work with growing companies, especially when we get to help them promote the brand they’ve worked so hard on. If you’re ready to have your logo on your packaging, give our advisors a call! They’re ready to help make it happen.
We’re here to help: 888-321-2248 – Monday – Friday – 8:30 a.m. to 6 p.m. EST