Why Printed Packaging is Within Your Reach

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There are plenty of reasons you might think custom-printed takeout items like bags, boxes, and cups are outside of your company’s reach. But rather than make excuses about why it won’t work, consider all the things that make customization more attainable than you ever realized.

The myth: “Custom packaging is only for big companies”

We get it, printed packaging looks very professional. You might think that branded packaging is only for the big dogs, like national burger or coffee chains.

The truth: It’s not

The truth is; more and more small businesses recognize packaging as a powerful branding tool.  If you already buy takeout boxes or delivery bags, it makes sense to add your logo to it. Now those takeout bags are walking billboards.

The myth: “Printing requires big minimums”

In order to get a logo printed on an item, the manufacturer needs to produce tens of thousands of units, right?

The truth: It doesn’t

The minimum quantity required for branded packaging is, well, minimal. Printing options such as hot-stamping help our customers keep minimums low while still getting their logo on things like takeout bags and bakery boxes. Our Packaging Advisors can help you determine what type of customization works for your needs and budget.

The myth: “Branded packaging is too expensive”

If you’re a savvy business person, you know the importance of a dollar. So it’s possible that you arrived at the conclusion that custom-printed packaging is not money well spent. But ask yourself, can you afford not to invest in your brand?

The truth: It isn’t

When it comes time to crunch the numbers, keep this in mind: your business has a budget for both packaging needs and marketing efforts. Custom-printed items fall into both categories, which helps stretch every dollar. Once again, each piece of packaging leaving your business and bearing your logo is now a moving advertisement stirring up buzz and enhancing brand awareness.

Ready to take the first step to branding? Call our experts and they’ll help get you started. They can be reached at 888-321-2248 Monday through Friday from 8:30 a.m to 6 p.m. Eastern.

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