Understanding Current Lead Times

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Whether you get your custom printed items from us or from a competitor, you may have noticed recently that turnaround time for printed items has gotten longer. The extended lead times are frustrating, of course, but we find it’s helpful to understand why they occur.



The lead-up to the holiday season is without a doubt the busiest time of year for production plants. So many businesses are gearing up for seasonal shoppers and diners, so they’re getting their packaging ready now. That type of large influx can, of course, create a bottle neck in the process.



For starters, there has been a shift in demand. Many customers who used to buy plastic bags are making the shift to paper ones. Some do so in an effort to be more eco-friendly while others are required to by new state laws. There has been a steady increase in the need for paper, and right now we’re seeing longer lead times across the board as a result.



In the last few months we’ve noticed a shift in customer preferences. More and more people are intentionally purchasing US-made products rather than importing. We believe part of that is a result of tariffs, and part of it is more eco-conscious. Buying American-made goods means shipping is minimal – compared to shipping overseas. That, in turn, reduces the customer’s carbon foot print.


It’s best to always plan ahead and be ready for delays, but that’s not always easy to accomplish – especially for busy business owners. That’s why we’re here to help. Our Packaging Advisors will always be transparent with you when discussing how long it takes to get a custom printed item. Give them a call at 888-321-2248 and they’ll be more than happy to answer all your questions!

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