Designer and entrepreneur Lela Lee is the creator of the slightly off-beat and refreshingly original retail company Angry Little Girls. With a boost in business and a plan to relaunch her brand, Lee came to us needing distinct custom packaging. Lee wanted packaging for her smaller gift items like jewelry, socks, and books. What she wanted was a merchandise bag that customers could cut and use as wrapping paper when gifting. And we found a way to turn this inspired design into a reality. We were very excited to work on this project with Lela because not only was it unlike previous jobs, it felt great being a part of her branding process.
What Was Needed
“I needed a custom bag to convey the new messaging of my brand,” says Lee. “I’ve always had merchandise for sale, but Anger is a Gift is a new chapter in the story of my property. I needed a bag and new art that ties in the gift line with the existing brand name.” When asked why she decided to go custom Lee says, “The art on the bag tells a story and hopefully carries my message to other people.”
What We Did
We worked with Lee to try to bring her ideas into fruition. By adding a simple dotted line along the edge, plus brief instructions, and the Angry Little Girls merch bag became suddenly reusable as giftwrap. And that’s another opportunity for Lee to get her company name seen.
“I love it,” exclaims Lee. “I’m proud to give each customer a bag with their transaction.”