MrTakeOutBags.com Foodservice Jesse Harster Blog

If there’s one piece of printed packaging that we recommend more than other, it would have to be food grade tissue. Used as basket liners, tray liners, sandwich wraps, burger sleeves – you name it! It’s a versatile staple found in so many restaurants. From fast casual to gastropubs to takeout, this type of paper is undeniably useful. So why wouldn’t you add your logo to that paper?

One thing we hear is that the minimums required to print the paper are too high. It used to be that 25,000 sheets were required to start. While that is only five cases of 5,000 sheets (a modest footprint when it comes to storage space) it was just outside some of our customers’ reach.

We’ve highlighted the obvious benefits of logoed food tissue time and again. We know, and our customers know, what it can do to help promote a brand as soon as those food pics are posted to social media. Not to mention the fact that branded packaging increases the overall perceived value of any product.

Drum roll please…

That’s why we are so excited to announce a new printed paper program that is about to change everything. Now we have the ability to print as few as 1,000 sheets! With this new digital printing in place, it also opens the door to more colors. There’s no need to pay per color with this new technology. The inks are vegetable-based, but don’t let that fool you into thinking this paper can’t stand up to some of the toughest foods. These sheets are grease proof and ultra durable.

Additionally, the turnaround time is typically two weeks after all artwork is approved. So whether you need branded basket liners for an upcoming event, or you’re just getting started with custom paper, this new program may be perfect for you.

So what’s stopping you? Give us a call today and see how we can help you boost your brand awareness with one simple item.

Our Packaging Advisors can be reached at 888-321-2248 Monday through Friday from 8:30 a.m. to 6 p.m.

Packaging Collections:

You already know that we’re obsessed with branded packaging collections. We can’t help but notice and appreciate when a company uses a good design to create memorable takeout boxes, shopping bags, bakery boxes, disposable cups, napkins – the list goes on and on! Customized packaging is eye-catching, especially when it’s cohesive and works on multiple items. We rounded up a few of our favorite printed collections.

BAKERIE

Before this Brooklyn bakery opened in July 2017, they contacted us. They had a vision for all their paper bread bags, coffee cups, and bakery boxes. Using a strong, simple design and consistent style, BAKERIE was able to put together a collection of top-notch printed packaging. By sticking to one main color across all items, they made distinct and memorable packaging – something that helps with brand awareness.

Nic’s Organic

Our customer opened a fast food restaurant that boasts an entirely organic menu. Located just outside of Chicago, Nic’s Organic Fast Food used a signature bold green, red, and black logo across all their items. From takeout bags, to cups, to placemats – each item bares the company logo.

Giovanni’s

Giovanni’s Pizza and Pasta in downtown Pittsburgh could be like any other pizza shop on the block. But they understand that it takes more than just a great product to stand out in a crowded market. So they took their logo and added it to sub bags, paper SOS bags for sides, plastic bags, and large paper takeout bags. With a focus on takeout and delivery, it was important for this pizza shop to put their name on each item that leaves their doors.

Mini Delights

In San Antonio, Texas you’ll find the new Mini Delights stand at North Star Mall. This is an excellent example of really utilizing custom printed items to get the business name out there. Specializing in mini donuts and churros, this customer of ours put the logo not only on the specialty paper tubs that the treats are sold in, but also on the paper that lines the tub, and on the hot and the cold cups. They even got printed grease resistant paper bags and stickers.

Ready to put your logo across all your packaging? We can help! Whether you’re starting out with one custom printed item, or you want to do the whole lot, our Packaging Advisor are here to get you exactly what you need. They can be reached at 888-321-2248, Monday through Friday from 9 a.m. to 6 p.m.

When it comes to extraordinary details, Shrimp Daddy hits the bullseye. The Los Angeles-based restaurant recently invested in branded food tissue. The results were almost immediate according to June Quan, Esq. who is the Head of Marketing at Shrimp Daddy.

Practical Investment

“We serve our Hawaiian garlic butter shrimp inside a beautiful pineapple boat,” says Quan. The best part? Something as eye-catching as a pineapple boat is like a neon sign pointing straight to the restaurant. “When people are walking around with the boat or sitting down and eating, people always ask where they got it from.” Quan and the team decided to let custom printed tissue do all the talking.

“We wanted our branding to be prominent on the pineapple without getting in the way of their delicious meal,” Quan explains. “Since we were already using wax paper when serving our customers, we thought branded wax paper would be the perfect move. The response has been incredible!”

Brand Recognition

As Head of Marketing, Quan understands the importance of brand recognition. “The wax paper will definitely help with brand awareness and allow people to see where our beautiful Hawaiian garlic butter shrimp in a pineapple boat comes from without needing to ask around. We have been so blessed that people love taking photos of our food and posting on their social media. Now with the wax paper, our branding can be included in photos!” And we already know the power of customers’ social media posts.

When asked if she would recommend custom printing to other business owners, Quan says “We would absolutely recommend custom printing!”

So what are you waiting for? Isn’t it time you put your unique logo onto your packaging? To get started, give out Packaging Advisors a call at 888-321-2248 Monday – Friday; 8:30 a.m. – 6 p.m. EST.

In Helena, Montana there is a coffee shop whose clever name says it all: Scenic Brew. Owner Beth White understands the importance of putting the café’s logo on their packaging. That is why the coffee cup sleeves bear the iconic company name and logo.

When they first started working with us they used the solid color Eco-Sleeves. It was a very popular product that was eventually discontinued by the manufacturer. Once these sleeves were unavailable, it was time for Scenic Brew to step up their game with custom-printed sleeves.

The results are in

“We love the sleeves,” explains White. “They are a pertinent piece of our branding.” What makes them so important is that potential customers see the printed sleeves out and about in the world. Imagine seeing a coworker with a Scenic Brew Coffee cup on her desk each day. You start to recognize the image.

“Our cups are very visible and people are quick to recognize a Scenic Brew Coffee cup strictly because our sleeves and dark chocolate brown lids combo is so striking,” says White.

Eye-Catching

It’s clear that having a distinct style, along with a branded item, helps build brand awareness among potential customers in the community. The right kind of marketing can be as influential and as valuable as “word of mouth” when it comes to promoting. It’s something that White recognizes and plans to stick with.

“We intend to continue using this design in both our locations,” she says, “as well as future locations as we continue to grow and open more shops.”